[Full Name]
Co-founder & CEO
[One to two sentences on prior startup involvement, C-level roles, or notable achievements. Replace with real background.]
LinkedIn →We rethink how a homeowner's life should be. Happy. One product at a time, one community at a time.
Every product we ship must
add hours to a life —
not extract them.
We design and ship consumer software that quietly removes the fiddly, time-stealing parts of owning a home — group purchasing, coordinating providers, the small frictions neighbours share every month. One product at a time, shipped into real neighbourhoods.
Singapore homeowners — the HDB blocks, BTO estates, and private condominiums where most of the country lives its daily life. We start with residents, not institutions, and let the institutions catch up.
Civic-adjacent consumer technology, sitting where everyday commerce, neighbourhood coordination, and public-trust rails meet. Built for Singapore's density, its community grain, and its PayNow-native payment infrastructure.
Every BTO and condo block buys the same services. Now they can buy them as one.
Quiet work happens before loud launches. Each of our next products is being built alongside institutional partners who care about the same outcome we do — a better everyday life for Singapore homeowners.
Smarter operations, less overhead.
[Problem statement — one to two sentences on the specific workflow we're simplifying and who feels the pain today.] For · [target segment] · Stage · pilot-ready prototype.
Opening doors to new opportunities.
[Problem statement — one to two sentences on the growth opportunity being surfaced and for whom.] For · [target segment] · Stage · early research.
Your home, simplified.
[Problem statement — one to two sentences on the longer-arc homeownership problem we intend to address.] For · Singapore homeowners · Stage · conceptual.
The people behind pineappl — with backgrounds in startups, product, engineering, and community. Profiles below are placeholders; real names, roles, and LinkedIn links will replace them.
Co-founder & CEO
[One to two sentences on prior startup involvement, C-level roles, or notable achievements. Replace with real background.]
LinkedIn →Co-founder & CTO
[One to two sentences on engineering leadership, prior technical roles, or notable shipped products. Replace with real background.]
LinkedIn →Co-founder & Head of Design
[One to two sentences on design leadership, community work, or notable achievements. Replace with real background.]
LinkedIn →A civilization is just the quiet sum of its smallest daily kindnesses. We build tools for those.
If you're a homeowner, a service provider, a community leader, a researcher, a potential partner — or someone who simply cares about this — we'd love to hear from you.